Google Ads Marketing

Specialists in Google Adwords (PPC) Campaign Management

Backdoor Marketing: Google Ads Marketing and Paid Advertising Specialist.

Google Adwords (now Google Ads) is a pay per click (PPC) marketing platform created by Google. By using Google Ads, you are able to advertise your business or product within the search results and you’ll only pay once a user clicks on the link to your website from the ad.

If you don’t have the time to build up your SEO results organically, you can fast track your competitors by using Google Ads. Paid advertising is a quicker and more straightforward way to attract customers and bring in leads to your website compared to organic SEO campaigns.

While some keywords may be highly competitive and harder to rank on using organic SEO, we will build you a paid advertising campaign that will find those gaps and rank above organic rankings for faster and more efficient results.

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Key Benefits of Paid Advertising:

There is no doubt that Google Ads is an effective way to get your website onto the first page of Google. You’ll be able to reach out to current or potential customers who are already searching for your product or service, which means they are more likely to convert and not only increase your leads, but also your sales. With Google Ads, you’ll enjoy benefits like:

  • Approaching your relevant market
  • Calculating the timing of your ad
  • Increasing your visibility to your customers
  • Having total control of your campaign
  • Reaching mobile position #1
  • Tracking your incoming traffic
  • And much more…

 

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Let your customers find you!

46% of clicks go to the top 3 paid advertising positions.

How we do it:

1

Customer Portfolio

We want to start your campaign by getting to know who your customers are. To understand your customers buyer persona, we do in-depth research about your business, the industry you’re in, who your target market is and the product/service you’re offering. By figuring out who is interested in your service we will understand how to conduct our keyword research and who we need to target.

2

Keyword Research

Keyword research is a thorough process that requires the use of professional agency tools. We want you to rank on the pages that get the most traffic. To do this, we need to research which terms get the most searches in your area. Some search terms are highly competitive, so we also research your competitors to uncover any gaps that they may have missed.

3

Bid Strategy

Now that we have done some research, we are able to formulate and recommend a monthly budget that we think will work best for your campaign. You can either work with the budget that we recommended, or we can set an amount determined by you. We will optimize your ad in a way that will maximize conversions. Every cent is tracked by Google, so there will be full transparency on how your money is being spent.

4

Negative Keywords

We don’t want your money to be wasted on low quality keywords that don’t result in any meaningful interactions. To prevent this we add negative keywords to your campaign which will stop your ad from appearing in certain keyword searches and phrases.

5

Conversion Tracking

In order to track conversions on your site, we’ll have to implement tools that will monitor the traffic coming in and leaving. We track your conversion rate to determine the effectiveness of your Google Ads campaign. We build a report and use this as a way to edit and improve your advert.

6

Monthly Optimisation

We provide a monthly Google Adwords and Google Analytics report with key information on important measurements like clicks, cost per click (CPC), cost per conversion, bounce rates and session times. Our reports are 100% transparent and clear for optimal understanding and results.

Why you should trust US with your Google Ads campaign:

Backdoor Marketing is a top Google Ads marketing specialist, this means that we are capable of formulating an excellent AdWords campaign that will generate quality leads and traffic for your website.

Our goal is for your business to succeed in the online market. We set up high-quality campaigns and implement ongoing optimization to make sure that every cent you spend is within budget and utilized well.

With our experience in managing Google Ads campaigns for all types of businesses, we at Backdoor Marketing ensure all the quality knowledge and support that you may need to make your online advertising campaigns profitable and expandable.

Ready to reach your audience?

At Backdoor Marketing, we offer services designed to grow your business and meet your digital marketing needs.